Phil Zelinger - AdAgencyOnline.Net Automotive Advertising  

AdAgencyOnline.Net, the well known auto industry online watchdog for new automotive advertising technology, defended their decision to select Gumiyo as the approved vendor and mobile channel solution for their auto dealer clients, affiliated automotive advertising agencies and site visitors.

Philip Zelinger, President of Ad Agency Online, L.L.C. replied to comments touting alternate mobile applications and internet automotive advertising solutions as follows, “I respect your references regarding SMS as a text solution to reach car buyers. I even appreciate the value of the variety of platforms and mobile applications available, including iPhones and laptops, but I respectfully disagree with any alternate mobile channel solution - or even established internet web based selection - over Gumiyo. My decision to support Gumiyo, for my own purposes and for that of my auto dealer clients and affiliated automotive advertising agencies, was based on three old school wisdoms - less is more, multiple and repeated impressions over a variety of channels develops clarity and retention of message faster than just the reach of audience on any single media alone and timing is critical. The instant ability to post and update an auto dealer's inventory on Gumiyo, along with updated messages for fixed operations and other website based information, in response to a direct customer inquiry for only $150 a month is an ROI computation easily done without a calculator.”

The future of laptops is already written and the cell phone, or its future cousins, will certainly become the norm. The evolution is already evidenced by the kids at the mall and even in the classrooms that are text messaging instead of using the already dated email. Today's true opportunities are those that will survive into tomorrow's standards and Gumiyo, while ahead of the curve as planned, is still tapping into a 50,000,000 a month text audience that has already adopted the platform on their mobile channel. Mr. Zelinger summarized his point by adding, ”The basic rule to lead follow or get out of the way will apply to today's internet websites and even the PC as they make room for the cell phone and mobile channel of tomorrow offered by Gumiyo - you can bet on it, I have!”

AdAgencyOnline.Net based its decision to support Gumiyo on more that opinions. Shuki Lehavi, co-founder of Gumiyo, was quoted in a recent auto industry online network as saying, “According to comScore, 19% of the web unique users are browsing on mobile phones and growing. With the iPhone selling over $1M units, the mobile user base is a growing market that should not be ignored. Much like a dealership needs a web presence (website, advertising etc), today’s trends dictate the necessity of a mobile presence (mobile website and connectivity tools). Our solution is a unique end-to-end platform with solutions to create your mobile presence, advertise it, reach users and connect with buyers – all in one.”

The Gumiyo co-founder went on to agree with Mr. Zelinger in his selection of Gumiyo ‘s solution with the following quoted points comparing SMS messages, “ In our solution, SMS alerts/ messages are a feature and not the product. I agree with you that SMS messages are a great way to engage the user, but my opinion is that they have to be part of a FLOW. The reason for that is that SMS is a limited technology ... used to deliver the header of the information... send the user to a mobile page (formatted for the user’s phone) and walk them through a flow. In the past 6 months, carriers have started inspecting the flow and content of SMS messages. When we built our solution, (Gumiyo), we used only the top tier messaging platform (mQube by VeriSign) and we are completely provisioned by all US carriers. Many point solutions out there rely on shared short codes or 2nd tier vendors”

To stay in tune with the ongoing mobile channel debate, and stay on top of other developing internet and digital automotive advertising solutions and auto industry technologies, go to www.adagencyonline.net and tune into their online blog radio - WAAOL. Online shows like, "Automotive Advertising Experts” that airs every Friday between 12:00 Noon and 12:30 PM EST, feature invited industry experts from LeadConverter, LaserStream Video, Ai Dealer, BZ Results, Ebay Motors and dozens of planned shows to include representatives from ADP, Cars.Com and surprise OEM call-ins. AutoAdCreative.com describes themselves as the, “One Stop Site For All Of Your Dealership’s Needs,” and their auto dealer clients, affiliated automotive advertising agencies and approved vendors definitely agree.