Phil Zelinger - AdAgencyOnline.Net Automotive Advertising  

Automotive advertising agencies know that women represent 82% of car buyers in the real and the virtual showrooms they promote for their auto dealer clients but they don’t know how to target them; until now that is!  AdAgencyOnline.Net President, Philip Zelinger, interviewed Ron Frederick, President of SmartWomenBuyCars.Com, on their blog talk radio show, “Automotive Advertising Experts” that aired today on their FREE automotive advertising resource portal – www.adagencyonline.net.  The easy answer they provided was to hire SmartWomenBuyCars.Com to establish a women friendly identity in auto dealer’s real and virtual showrooms and to train auto dealer’s sales staff to make sure that the message on the street matches the one on both showrooms.

Automotive advertising has shifted its focus to online marketing because that’s where car buyers are turning to for information.  Third party websites have earned a large share of the online car shopping audience trying to avoid the sales pressure of a typical auto dealer website and showroom only to turn around and sell the “lead” to the same dealer that the car buyer was trying to avoid.  Forward thinking automotive advertising agencies quickly learned the process and they turned their focus to increasing their auto dealer client’s S.E.O. and S.E.M. to their own websites but they couldn’t escape the reputation that car dealers have earned for the past 50 years as a high pressure self serving entity that the internet was allowing customers to avoid.

SmartWomenBuyCars.Com is the next generation of third party websites that includes participating auto dealers as part of the solution for women who would prefer to be handled with the respect that heir buying power demands.    In addition to providing the car shopping information to women in a non-confrontational manner, the site promises to limit the dealers that they recommend to those that have taken a comprehensive “women friendly” training course and who promise to follow through in the way that women are treated at their facility before, during and after the sale or service of a vehicle.  Information provided on the site is not just limited to product and price in sales and service.  It also provides a video of the auto dealer to explain the personality behind the dealership with a personal commitment to follow through on promises made on the virtual showroom to be delivered on the real one. 

Affiliated automotive advertising agencies represented by AdAgencyOnline.Net have already accepted the importance of social networking sites such as SmartWomenBuyCars.Com to attract consumers.  Automotive advertising investments made on other sites featured on the automotive advertising networking portal, like CarFolks.Com that allows consumers to post their experiences on their site so that participating auto dealers can solve any problems that surface, have proven to provide an R.O.I. in both money and online reputation that automotive advertising agencies couldn’t achieve through any other media or investment.

Additional preferred vendors featured on AdAgencyOnline.Net are selected based on their ability to “blur the line between the real and the virtual showroom” by integrating online selling processes with proven real world best practices to sell more cars and service while preserving customer satisfaction and retention in the process.  Other preferred vendors include LeadConverter, Laser Stream Video, Ai Dealer, BZ Results, eBay Motors, Reora, Krash Creative Solutions, ADP, NeoSynergy, Kihon Media, CarFolks.Com, JL Media and Ad Agency Online who serves as the only approved full service automotive advertising agency.  Auto dealers, like Hal Howard, Dealer Principal at Goldsboro Chrysler Dodge Jeep in Goldsboro NC, have also shared best practices on the site through their blog talk radio show, "Dealer Spotlight", and they have experienced immediate increases in their own site traffic as a result of the exposure.

Automotive advertising agencies, auto dealers and auto industry vendors who wish to join the online community linked by Ad Agency Online’s communication and distribution system that powers the network are invited to visit the site – www.adagencyonline.net – or to contact Philip Zelinger directly at 888-796-2228.  To quote Mr. Zelinger, “Help is only a click away!”

Automotive advertising agencies rely on AdAgencyOnline.Net to find new automotive advertising applications to help their auto dealer clients sell more cars and service.  Site visitors weren’t disappointed today with the introduction of a new opportunity on the FREE automotive advertising portal’s “Lunch With Ralph” show.  Philip Zelinger, President of Ad Agency Online, L.L.C., co-hosted the show with Ralph Paglia, National Director of Digital Marketing For ADP.  The subject of the day was the new ADP telephony system using digital V.O.I.P technology linked to ADP’s DMS and Web CRM application.  Based on audience participation and questions during the blog talk radio show the new application was a hit that was also credited by Mr. Paglia as being one of “ADP’s best income sources within their digital marketing division.”

Mr. Zelinger supported Mr. Paglia’s position that data collected and retrieved from a single source will maximize the R.O.I. for automotive advertising agencies and auto dealers looking to preserve profits in an admittedly down market.  In addition to eliminating the redundancy of data entry and the time and efficiencies realized in retrieving stored information collected by ADP’s integrated telephony system, new internal marketing opportunities can be realized through filtered searches of stored phone calls across department boundaries.   Individual words that are spoken in a phone conversation can be digitally searched to develop follow up sales and service contacts buried in previously unusable recorded phone conversations preserved by existing applications like Whos Calling and Call Source.  These services monitor inbound phone calls for automotive advertising agencies and auto dealers attempting to track the R.O.I. for their automotive advertising but they do not have the more robust integrated applications and search capabilities offered by ADP’s solution.

Mr. Paglia was quick to credit the new application to his superior at ADP, Mr. Joe Bihner.  The vision was realized, according to Mr. Paglia, by Mr. Bihner’s insistence that ADP establish their own telephone company registered with the FCC so that they could control every part of the relationship for their auto dealer clients in managing and monitoring the telephony system and the way it integrates into ADP’s DMS and Web CRM application.  The increased data storage requirements to keep the telephone calls represent a minimal added expense especially when applied to ADP’s off site ASP server system that is easily expandable.  More importantly, Mr. Paglia confirmed that auto dealers that have invested in the system have actually saved money based on their reduced phone bills and the elimination of third party providers due to the comprehensive nature of all of the linked ADP applications already in place.

AdAgencyOnline.Net is recognized in the auto industry as “The One Stop Site For All Of Your Automotive Advertising Needs.”  Their blog talk radio station, WAAOL, All Automotive Advertising News All Of The Time, hosts several shows featuring auto industry insiders, like Ralph Paglia, who share their best practices along with their products and services with site visitors.  The online radio programming is accompanied by many other FREE resources offered to automotive advertising agencies, auto dealers and auto industry vendors that support the online automotive advertising resource portal. 

Mr. Zelinger founded Ad Agency Online, L.L.C. in December of 2001 as “The Ultimate Outsourcing Tool” for automotive advertising agencies and their auto dealer clients.  The original business plan was limited to affiliated independent automotive advertising agencies, selected auto industry vendors and affiliated production partners linked to the online communication and distribution system developed by Mr. Zelinger.  The public platform presented by AdAgencyOnline.Net was introduced at the NADA conference in San Francisco in February, 2008.  The auto industry networking portal has attracted automotive advertising agencies and auto industry vendors anxious to offer their products and services to auto dealers attracted by the FREE automotive advertising resources featured on the site.

Preferred auto industry vendors currently recommended on the site and previously interviewed on other blog talk radio shows on WAAOL, such as “Automotive Advertising Experts” that is scheduled every Friday between 12:00 noon and 12:30 PM EST and “Lunch With Phil” that runs Monday through Wednesday between 12:00 noon and 12:30 PM EST,  include eBay Motors, NeoSynergy, Gumiyo, CarFolks.Com, Kihon Media, Laser Stream Videos, LeadConverter, BZ Results, Reora, JL Media, Ai Dealer and a number of other auto industry vendors still being considered.  Auto dealers have also been invited to share “best practices” on the portal through their program “Dealer Spotlight” that interviews auto dealers from around the country.  The first dealer to appear on the show was Hal Howard, Dealer Principal at Goldsboro Chrysler Dodge Jeep in Goldsboro NC, and he credits the show with an instant increase in traffic to his dealership’s website.

For additional information on the portal automotive advertising agencies, auto industry vendors and auto dealers are invited to visit the site at www.adagencyonline.net or to contact Philip Zelinger directly at 888-796-2228.  To quote Mr. Zelinger, “Help is only a click away!”

Automotive advertising agencies have been challenged to maximize the R.O.I. for their auto dealer clients in their real and virtual showrooms or risk losing their business.  The new math of web site metrics and Internet marketing opportunities using cutting edge online technologies and applications to maximize R.O.I. linked to proven real world selling processes have left most old school automotive advertising agencies scrambling for answers.  AdAgencyOnline.Net provides the solution to anyone who will listen on their FREE automotive advertising resource portal widely recognized as "The One Stop Site For All Of Your Automotive Advertising Needs.”

Ralph Paglia, National Director Of Digital marketing For ADP, will be joining Philip Zelinger, President of Ad Agency Online, L.L.C. this week on their regularly scheduled blog talk radio show, “Lunch With Ralph” featured on the portal’s blog talk radio station, WAAOL, All Automotive Advertising News All The Time.  The show is scheduled every Thursday between 12:00 noon and 12:30 PM EST and it allows site visitors to call in their questions or initiate a chat dialogue with auto industry insiders sharing best practices with their audience of automotive advertising agencies, auto industry vendors and auto dealer’s looking for guidance.  

Last week’s Lunch With Ralph show discussed site metrics and online resources to purchase conventional advertising, like radio and television, for a fraction of the cost offered through established media channels.  This week’s show is expected to continue the dialogue on understanding and applying site metrics for advertising agencies struggling to understand and apply them to real and virtual world marketing plans but site visitors often shift the conversation to address common issues in a problem solution format that has grown the audience beyond expected levels.

Mr. Zelinger has selected several preferred auto industry vendors to support his affiliated automotive advertising agencies and auto dealer clients on the portal. Auto industry insiders have appeared on their show, “Automotive Advertising Experts”, that airs every Friday from 12:00 noon to 12:30 PM EST as well as the “Lunch With Phil” show that runs Monday through Wednesday from 12:00 noon to 12:30 PM EST.  Previous radio shows included senior managers and principals from eBay Motors, LeadConverter, ADP, BZ Results, Kihon Media, NeoSynergy, Ai Dealer, Laser Stream Video, Reach Local, CarFolks.com, JL Media and dozens more waiting their turn to address the targeted audience of automotive advertising agencies, auto dealers and auto industry insiders that visit the portal regularly.

Auto dealers are also contributing “best practices” to site visitors on shows like ”Dealer spotlight” that platform auto dealers with something to share.  Hal Howard, Dealer Principal at Goldsboro Chrysler Dodge Jeep in Goldsboro NC, was the first dealer to participate and he confirmed that his site traffic went up immediately after his appearance on the site.

Automotive advertising agencies and auto industry vendors are invited to join the online community linked by the portal and hosted by Ad Agency Online using their online communication and distribution system.  The auto industry online networking tool was established by Mr. Zelinger in December, 2001 as “The Ultimate Outsourcing Tool” for automotive advertising agencies and auto dealers who want to start their own in-house automotive advertising agency.  Automotive advertising agencies and auto dealers are also welcome to take advantage of the FREE automotive advertising resources offered on the portal including the blog talk radio shows, suggested radio, TV and print creative, senior level automotive advertising consultations and their online “Dealer 20+ Group” hosted by auto industry experts sharing best practices among the participating automotive advertising agencies and their auto dealer clients.

For additional information visit the site – www.adagencyonline.net – or contact Philip Zelinger directly at 888-796-2228.