Phil Zelinger - AdAgencyOnline.Net Automotive Advertising  

Automotive Advertising agencies are being asked to deliver more for less and AdAgencyOnline.Net is showing them how through their FREE online networking resource portal

Conventional automotive advertising agencies earning commissions for placement of radio and TV schedules for their clients are a dying breed as auto dealers are demanding more for less in an extremely competitive market. Additional profit centers for automotive advertising agencies including broadcast and print production are also under attack. Online services offer comparable production services for a fraction of the cost and in less time to produce and place them than it used to take the auto dealer to simply explain his needs to his automotive advertising agency.

The solution, like so many other developing marketing opportunities in the auto industry, can be found on the internet. Philip Zelinger, President of AdAgencyOnline.Net’s well known online automotive advertising resource portal had a simple challenge for conventional automotive advertising agencies, “Visit AdAgencyOnline.Net along with your auto dealer client and review the free creative posted for radio, TV and print. Use it as a conversation starter to customize a coordinated creative message for your client. Link to AdAgencyOnline.Net's full service advertising and professional services posted on the portal and let our media partner leverage their $500,000,000 worth of annual media placements to assist you in analyzing and placing your media while our online production partners produce and traffic the spot for you. Next, listen – along with your client - to a FREE online blog talk radio show featuring auto industry and automotive advertising experts and call in or open a chat to have your client’s questions asked and answered in a best practices forum. If time allows, join a FREE online Dealer 20+ Group with your auto dealer client and learn more about developing auto industry trends from qualified auto industry and automotive advertising experts hosting the open forums. Follow their suggestions and select the appropriate link for the preferred vendor that solves their/your problem with cutting edge technologies and applications featured on the portal. When all is said and done, compare the time and effort and cost of using the portal as your “ultimate outsourcing tool” for your agency and your client as the “One Stop Site For All Of Your Auto Dealership’s Needs. My challenge – try to beat it using your own staff and limited resources!”

Conventional automotive advertising agencies that are threatened by online outsourced resources are a dying breed as auto dealers are evaluating their R.O.I. for every automotive advertising dollar, including their agency fees. Automotive advertising agencies must re-evaluate their role for their auto dealer clients to function more as consultants than merely agents negotiating radio, TV and print placements.

Developing creative is still a major role and selecting appropriate media and production is still critical which is why online services that simply offer “Plug and Place” productions have little value. The automotive advertising agency of the future must apply the “people” part of online services by consulting in the selection of appropriate creative and production as well as where and how to place it.

Additional resources provided by forward thinking automotive advertising agencies must also be part of the “added value” that they present to their auto dealer clients. Online marketing leverage through FREE social networking portals like CarFolks.Com, enhanced conversion tools like LeadConverter that monitors an auto dealer’s website with an initial T.O., online feature benefit presentations and exit T.O’s offered by LaserStream Video, the ability to offer transactions and desking tools online such as those offered by Ai Dealer, ongoing internet marketing to an auto dealer’s DMS with quarterly magazines produced by Kihon Media, custom websites designed to simplify the dealer’s unique branding value like those offered by BZ Results, extended internet marketing with applications like Gumiyo that convert the information on an auto dealer’s website into a targeted mobile channel message delivered to a car shoppers cell phone and managed/monitored placements on third party used car sites like those offered by NeoSynergy will make the difference between a bottom line profit or a dealer looking for a new automotive advertising agency.

All of these products and services are featured on the site and both affiliated automotive advertising agencies of AdAgencyOnline.Net and those looking to improve their auto dealer client’s R.O.I through the use of this FREE automotive advertising resource portal are welcome to take credit for recommending them.