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Auto Industry Insiders Review iDrove.It Enhanced VDP With Dynamic Market Pricing

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Phil Zelinger

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Today's Auto Industry Insiders show includes an interview by Philip Zelinger, the President of Ad Agency Online, and Dejan Nenov, discussing the iDrove.IT VDP with Dynamic Market Pricing.

The iDrove.IT enhanced inventory module is a plug and play Vehicle Display Page, (VDP), that leverages transparency and better user experiences for website visitors. It provides the most favorable impression of your new and used inventory as well as your dealership while answering more of your visitor’s questions to keep them on your site longer and help them make a buying decision.

It includes all that you would expect from a VDP marketing platform but with a more integrated strategy of leveraging 3rd party content including:

  • Manufacturer information,
  • Edmunds,
  • dynamic reviews,
  • dynamic market pricing,
  • virtual “word of mouth” referrals 

Who is Dejan Nenov?

A 20 year industry veteran architecting complex data technologies into practical applications for consumers. His passion is the development and evolution of ideas and technology into usable, adoptable and commercially successful products.

Since 1992 he’s held positions as the CIO of Storage Trust Realty, VP of High Technology at Pyramid Imaging, VP of Engineering at Instill Corporation, and VP of Engineering with X1 Technologies. He was the data/systems architect for ronsmap.com and other automotive products and mobile applications.

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