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Today's encore Lunch With Phil show, hosted by Philip Zelinger the President of Ad Agency Online, LLC, will explain why Social Media places a higher priority on People and Process than Product and Price.
Phil is uniquely qualified to discuss the role that Social Media has in today's auto industry. His 25 plus years of experience as a GM/Dealer Principle in the auto industry, followed by 13 years investing in several technology driven solutions that serve it, provide him enough real world experience to support his visions for the auto industry that consider the increased role of today's internet educated consumer in sales and service processes at the dealership.
Phil will use Driving Loyalty's Social Media Initiative as an example of how technology driven sales and marketing platforms can leverage the power of relationship based selling systems. He will also review best practices being applied by Driving Loyalty to leverage their relationships with networking vendor partners like CallRevu, IntellaCar, DealerAppVantage and OfferLogix to use
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