Today's Auto Industry Insiders show features a personal interview with Scott Davis, the founder and President of Driving Loyalty, discussing their newly announced Social Marketing Initiative.
Philip Zelinger, the host of the show and President of Ad Agency Online, LLC, will ask Scott to share his plans for Driving Loyalty to add Social Media to their marketing channels that currently includes email, direct mail, PURL's and the use of an outbound call center. Their automated data base marketing platform uses proprietary algorithms to mine an auto dealer's DMS for qualified customers to receive equity alerts for their Vehicle Exchange Program as well as service alerts and other personalized messages to increase customer retention and - as their name suggests - customer loyalty.
The Social Marketing initiative being offered by Driving Loyalty to their auto dealer clients includes a Social Marketing Manual.with a collection of best practices in the use of Facebook, Twitter, LinkedIn and Google +. More uniquely, they will be providing support services to further leverage these consumer powered networks by integrating their messages with their other conventional and digital direct marketing channels.