Future visions of the auto industry always consider technology driven sales/marketing platforms. However, the role of the consumer was less obvious until social media entered the picture.
Today's Lunch With Phil show, hosted by Philip Zelinger the President of Ad Agency Online, will discuss the growing shift for automotive advertising agencies to social media vs. more conventional and digital advertising channels. The true driver for technology is the dynamic forces in the free marketplace that are powered by human nature. Social marketing and social networking reflect the fact that people like to do business with people that they like and the auto industry is finally accepting the power of the consumer.
Driving Loyalty's automated data base marketing platform and their newly announced B2B and B2C social marketing initiative will be featured as an example how old school marketing solutions can accomodate next generation's consumer demand for relevant and transparent messages. Their efforts include several networking vendor partners that share their future visions for the auto industry including CallRevu, IntellaCar, DealerAppVantage and OfferLogix.
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