Automotive advertising agencies have always coordinated their marketing messages across multiple media to increase reach, frequency and retention. Social media has been added to the mix to leverage consumer content and the viral nature of their online contributions.
Today's Automotive Advertising Experts show - hosted by Philip Zelinger, the President of Ad Agency Online, LLC - will share best practices using social media in B2C and B2B social marketing initiatives.
Several vendors will be referenced that are networking through a formal social marketing initiative headed by Driving Loyalty including CallRevu, IntellaCar, DealerAppVantage and OfferLogix.
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