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Lunch With Phil; Driving Loyalty Data Base & Social Marketing Initiative

  • Broadcast in Automotive
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Phil Zelinger

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Today's Lunch With Phil show explains how Driving Loyalty combines automated data base marketing with next generation social media and leveraged networking.

Old school best practices in automotive advertising recognized the importance of consistency in  messages delivered across multiple channels to increase reach and frequency.  Driving Loyalty's automated equity and service alerts are developed through their proprietary alogorithms sourced from customer information that resides in the dealer's data base.  Their relevant transparent messages are then distributed through emails, direct mail and personalized websites.  They also provide back end tools that allow an auto dealer to monitor and manage the activity of their staff to ensure that they are following their sales and service processes in a consistent manner that reflects their consumer centric marketing messages.

Driving Loyalty has added social media to their marketing channels through their newly introduced social marketing initiative.  Several vendor partners share in their vision to leverage consumer generated content to extend the reach and frequency of their retail messages as well as dealer generated content to enhance their B2B marketing efforts.

Today's show will share the social networking visions of these forward thinking vendors including CallRevu, IntellaCar, DealerAppVantage and OfferLogix.

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