Today's Automotive Advertising Experts show hosted by Philip Zelinger, the President of Ad Agency Online, LLC, will review best practices in B2B social marketing and networking.
Automotive advertising agencies have added key vendor selection and negotiations to their areas of responsibility when serving their auto dealer clients who are constantly demanding more for less. Phil will discuss real world examples of best in class vendors who have learned to leverage their resources and relationships through Social Marketing and Networking.
Several complementary solutions will be reviewed including Driving Loyalty, CallRevu, IntellaCar, DealerAppVantage, OfferLogix and Helios. Each of these vendors provide efficiencies to the sales and service processes at auto dealerships while preserving customer relationships earned through social marketing initiatives by the dealer.
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