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Automotive Advertising Experts Discuss Consumer's Role In Social Marketing

  • Broadcast in Automotive
Phil Zelinger

Phil Zelinger


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Today's Automotive Advertising Experts Show, hosted by Philip Zelinger - the President of Ad Agency Online, will discuss the role of consumers in social marketing.

Automotive advertising agencies have learned to take advantage of the leveraged resources of customer generated content and viral messaging provided by social networking was no exception.  Auto dealer reputations are as fragile as the last customer comment on Facebook and these same social networks determined which dealerships warranted consideration by empowered consumers.

Today's show will discuss solutions discovered by automotive advertising agencies to join in the discussion that is the market.  Several vendor solutions will be reviewed including Driving Loyalty, CallRevu, IntellaCar, DealerAppVantage and OfferLogix.