Automotive advertising agencies are following their auto dealer clients' customers onto social networks but the challenge is to convert these virtual friends into real world customers.
Today's Auto Industry Insiders show will discuss several established vendor solutions that develop and mature relationships earned through social marketing including Driving Loyalty, CallRevu, IntellaCar, DealerAppVantage and OfferLogix.
Next generation solutions like Helios that provide Facebook friends with information on a vehicle purchase or pending service in an interactive environment that resides within the social network will be added to the discussion to present tomorrow's solutions that are emerging into today's market.
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