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Social marketing is maturing as today's next best thing for automotive advertising agencies anxiuos to leverage the power of consumer advocates for their auto dealer clients.
Relationship based selling techniques were previously limited to consumer friendly sales and service processes at the auto dealership. Unfortunately, these relationships typically started with a more dealer centric message delivered by well meaniing automotive advertising agencies with a call to action requiring an urgent response regardless of the needs of the majority of the recipients.
Social marketing allows an auto dealer to join the discussion with consumer centric messages that develop relationships which mature as they become relevant. Simply put, the market finds the dealer vs. the dealer trying to control or time the market to fit his message.
Sales processes at real and virtual showrooms must preserve relationships earned on social marketing. Several vendors will be discussed in today's show that insure that online messages among friends match the message on the showroom floor. Driving Loyalty, CallRevu, IntellaCar, DealerAppVantage and OfferLogix will be reviewed by Philip with an emphasis placed on how they complement an auto dealer's social marketing initiatives.
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