Today’s Lunch With Phil Discussing Automotive Advertising show focuses on best practices to preserve relationships earned through social marketing initiatives.
Automotive advertising agencies have met the challenges presented by consumer driven changes in their media of choice. It started with the consumers flocking to the internet vs. radio, T.V. and print for their news and shopping information. Most recently shifted it to social media that relies on customer provided content vs. self-serving messages driven by auto dealers.
In addition to listening to customers posted comments to participate in the online discussions that are now driving the market automotive advertising agencies must learn how to leverage these resources to maximize the R.O.I. for their auto dealer clients advertising dollars. Vendor solutions being discussed that support social marketing include Driving Loyalty, CallRevu, IntellaCar,DealerAppVantage and OffrLogix.
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