Today's show features best practices being used by automotive advertising agencies to leverage the power of their auto dealer client's staff and customers to provide relevant content for their social marketing initiatives.
Philip Zelinger, the President of Ad Agency Online and host of the free auto industry resource portal AdAgencyOnline.Net will share best practices with his online audience of auto dealers and auto industry influencers to source relevant content from a variety of social networks and social marketing bloggers.
The techniques and tricks of the trade discussed include ideas and resources for content curation for social marketers as well as instructions on how to set up and market a Facebook page to maximize the reach and frequency of friends's visits. There is a right and a wrong way to both set up and manage your social networks and this show will show you the difference.
Examples of easy to use content curation sources include two new social marketing platforms created by Ad Agency Online including:
Social Marketing Solutions - Auto and
Driving Loyalty Social
Both of these social marketing platforms were created to support an initiative by Driving Loyalty, a data base marketing platform that delivers automated marketing messages with uniquely relevant and transparent content to an auto dealer's customers on a regular basis; now to include social media to complement their emails, direct mail and PURL's.
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