In today's show Philip Zelinger will explain why social marketing must start at home, or more specifically, at your auto dealership.
Technology powers today’s version of word of mouth advertising through social networks like Facebook, Twitter, LinkedIn and Google +. However, social marketing isn’t limited to these online marketing platforms or applications that auto dealers use to manage their online friends. For example, data base marketing allows an auto dealer to involve their customer base in the discussion on their social networking communities. Who better to provide stories that would interest potential new friends and customers than people you are already doing business with?
The ability to scale data base marketing messages to keep up with the viral nature of social marketing requires technology based solutions that deliver relevant content to customers in a timely manner. One best in class solution that satisfies this demand is Driving Loyalty. In addition to managing an auto dealer’s data base to insure that it is purged of duplicate customer records and that emails and physical addresses are available to support direct marketing campaigns their proprietary software relies on algorithms that determine exactly where a customer is in their ownership cycle.
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