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Lunch With Phil Discussing Automotive Advertising - Fixed Operations Automotive Advertising Agencies

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Phil Zelinger

Phil Zelinger

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This "open business meeting" offers an inside look into automotive advertising using cutting edge automotive advertising technology. Today's show will review the new role of social networking vs. SEO and SEM as applied to supporting Fixed Operations as well as vehicle sales. Philip Zelinger will be offering a smeak preview of his planned session at The 6th Annual Chrysler SE & SW S&P Business Conference titled Social Media And Fixed Operations; What Was - Is And Will Be. Philip reviews automotive advertising technologies that blur the line between the real and the virtual world with several automotive advertising vendors that turn car shoppers into car buyers and that support fixed operations as well as new vehicle sales because, according to Philip Zelinger, "service sells cars and absorption is the new black in the retail auto industry." A special focus of today's show will be the issues faced by auto dealers in today's challenging auto industry -- especially in regards to expenses and automotive advertising. The role of automotive advertising agencies is changing and this show will discuss how and why. Hosted by Philip Zelinger, President of AdAgencyOnline.Net, author of two books on the auto industry and a well known automotive advertising consultant. Philip will also review automotive advertising best practices to maximize R.O.I. on your real and your virtual showrooms using online transaction and varied conversion tools with enhanced video capabilities provided by SiSTeR Technologies, Laser Stream Video and Argistics AutoTransaXion along with leveraged resources provided by third party automotive advertising websites like http://ronsmap.com. Real Estate opportunities with Colliers Abood Wood-Fay and their CARS - Colliers Automotive Real Estate Services - will also be discussed as part of this automotive advertising forum as well as DealMaker.Com, CityTwist, Bulldog Marketing Technologies, TeleTextSolutions, GetAutoAppraise and DealerMouth.

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