Automotive Advertising Experts - Review of eCarList for Automotive Advertising Agencies

Automotive Advertising Experts invites automotive advertising insiders to share their visions and best practices for automotive advertising agencies. Philip Zelinger, the President of Ad Agency Online, LLC and the host of an automotive advertising resource portal -- http://AdAgencyOnline.Net -- hosts the show with invited guests who have developed cutting edge automotive advertising applications for automotive advertising agencies. Today's Guest is Len Critcher, the CEO of eCarList. eCarList provides web-based inventory management, distribution, and marketing services to over 1,000 leading franchise and independent automotive dealerships. The company's product lineup includes Inventory Management, Vehicle Pricing Analytics, Custom Websites, and a full-suite of Online Marketing Services including Search & Behavioral Marketing, Managed Chat, Video Mobile Websites and more. Today's show will introduce TrueMarket Mobile, the first and only mobile appraisal and inventory management application on the market to deliver both wholesale and retail data. All data is complimented with intelligent market data including Market Days Supply, Price Variance, Option Filtering and Real-time competitive views. Features of the app include an intuitive VIN scanner, VIN paste and quick-adds if you’re away from the vehicle, and direct integration with the eCarList desktop software. Philip Zelinger is a nationally respected automotive advertising expert who draws on his 25 plus year career as a General Manager and Dealer Principal, his recognition as a published author of two books on the auto industry and his current role as the head of a national network of independent affiliated automotive advertising agencies who share his vision to blur the line between the real world of brick and mortar auto dealerships and the virtual showrooms being built on the Internet Super Highway for automotive advertising agencies that agree that a rising tide floats all boats.