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Automotive Advertising Experts - Review Of The HIgher Gear Group With Robert Gruen

  • Broadcast in Automotive
Phil Zelinger

Phil Zelinger


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Automotive Advertising Experts is a blog talk radio show that invites automotive advertising insiders to share their visions and best practices for automotive advertising agencies. Philip Zelinger, the President of Ad Agency Online, LLC and the host of a nationally recognized automotive advertising resource portal -- http://AdAgencyOnline.Net -- hosts the show and selects guests who have developed cutting edge automotive advertising applications for automotive advertising agencies who recognize the need to cut through the clutter of conventional automotive advertising and media. Today's special Guest is Robert Gruen, the CEO of The Higher Gear Group. Philip and Robert will update automotive advertising agencies on some of the new automotive advertising products and services being offered by The Higher Gear Group as enhancements to their well respected CRM application. Their new applications include eZDesk — Multipayment Desking Made Easy, eZBDC — Follow Up Made Easy and a variety of individual products and services including their DealerCare, Bargain Button, MyGarage, Super Form amd a number of other automotive advertising solutions that will be discussed during Philip Zelinger’s interview with Robert Gruen. The Higher Gear Group has an established reputation with automotive advertising agencies and today’s show will explain how they earned it and why they deserve to keep it. Philip Zelinger is a nationally respected automotive advertising expert who draws on his 25 plus year career as a General Manager and Dealer Principal, his recognition as a published author of two books on the auto industry and his current role as the head of a national network of independent affiliated automotive advertising agencies who share his vision to blur the line between the real world of brick and mortar auto dealerships and the virtual showrooms being built on the Internet Super Highway for automotive advertising agencies that agree that a rising tide floats all boats.