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Philip Zelinger is an automotive advertising expert drawing upon 25+ years of experience in the retail auto industry. As an author of two books on the industry, including one titled "How To Sell A Car" he is a recognized authority with a special focus on technology and internet based marketing.
Phil Zelinger
Date / Time: 7/6/2009 4:00 PM UTC
Category: Automotive
Call-in Number: (718) 664-9860
This "open business meeting" offers an inside look into automotive advertising using cutting edge automotive advertising technology. Hosted by Philip Zelinger, President of AdAgencyOnline.Net, author of two books on the auto industry and a well known automotive advertising consultant. Review automotive advertising best practices to maximize R.O.I. on your real and your virtual showrooms using online transaction and varied conversion tools with enhanced video capabilities provided by SiSTeR Technologies, Laser Stream Video and Argistics AutoTransaXion along with leveraged resources provided by third party automotive advertising websites like EveryCarListed.Com. Real Estate opportunities with Colliers Abood Wood-Fay and their CARS - Colliers Automotive Real Estate Services - and "New Wave Automotive, (N.W.A.) and a new joint venture partner - Market Acceleration Partners, (MAP) - will also be discussed as part of this automotive advertising forum as well as DealMaker.Com, CityTwist, Bulldog Marketing Technologies and the new "Network of Networkers - Auto Industry Insights.
Upcoming Episodes
7/7/2009 12:30 PM UTC - Lunch With Phil Discussing Automotive Advertising - EveryCarListed.Com Auto Industry Insights
7/8/2009 4:00 PM UTC - Lunch With Phil Discussing Automotive Advertising - EveryCarListed.Co Auto Industry Insights
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Original Air Date: 7/3/2009 12:00 PM UTC
ENCORE; Talk directly with decision makers in the automotive advertising industry. Your host, Philip Zelinger, was a General Manager and auto dealer principal for 25+ years before founding AdAgencyOnline.Net as a free resource / networking portal for automotive advertising agencies, auto dealers and auto industry vendors. This network of affiliated automotive advertising agencies and auto industry vendors represent cutting edge technologies that blur the line between the real and the virtual showrooms of today and tomorrow! This week's show will include an interview with Pat Ryan, Jr. the CEO of FirstLook. This inventory based marketing platform is built on a prprietary concept - Customer Optimization - that builds on a variety of applications linked to FirstLook that provides enhanced R.O.I. in managing and monitoring marketing campaigns for automotive advertising agencies. Special Guest, Pat Ryan, Jr.
Original Air Date: 7/2/2009 12:00 PM UTC
ENCORE PRESENTATION; SPECIAL EVENT - Attorney Lewis Kuhl from Pathman Lewis LLP and commercial real estate experts Michael T. Fay, Owen Cone and Clinton Casey from Colliers Abood Wood-Fay Real Estate's specialized automobile division - C.A.R.S. - will be discussing the impact of the Chrysler and General Motors Bankruptcy on the auto industry. This regularly scheduled open discussion with Ralph Paglia, National Director Of Digital marketing For ADP, usually covers cutting edge technologies and applications for automotive advertising in the real and virtual showroom, however the impact of the recently dictated consolidation in the auto idustry will take center stage in today's special show. Auto industry insiders and automotive advertising experts will share their insights in today's automotive advertising world. Co-hosted by Philip Zelinger. Special Guests, Lewis Kuhl from the Law Firm Pathman Lewis, LLP, Michael T. Fay, Owen Cone and Clinton Casey from Colliers Abood Wood-Fay Real Estate's C.A.R.S. division.
Date / Time: 7/1/2009 8:21 PM UTC
AdAgencyOnline.Net is an automotive advertising focused social networking portal hosted by Ad Agency Online, L.L.C., (AAOL). The site reviews cutting edge automotive advertising technologies and vendor applications on their blog talk radio station - WAAOL, All Automotive Advertising News All The Time - to share best practices with the affiliated automotive advertising agencies, auto dealer/vendor clients of AAOL and a growing audience of automotive advertising insiders who follow and support the site. Philip Zelinger, the President of AAOL and host of WAAOL recently announced his support for several new technologies and digital marketing applications that can be applied to an old world automotive advertising platform - Point of Purchase, (P.O.P.), Merchandising.
Philip explained the past and pending role of P.O.P. merchandising for automobile dealerships and how new technologies have allowed automotive advertising agencies and auto dealers to consider adding it to their limited automotive advertising budgets. "After investing 25 plus years as a General Manager and Dealer Principal, followed by the last 10 years advising my affiliated automotive advertising agencies and auto dealer clients on how to maximize the R.O.I. for their automotive advertising dollars, I am still amazed how proven old world advertising methods are being re-invented by today's technology."
"One of my affiliated automotive advertising agencies, DealerKnows, Inc. - owned and operated by Joe Webb and Gilbert Chavez, has announced their involvement in a new company, DealerSignage, Inc., (DS), that provides custom content delivered directly to the T.V. in an auto dealer's customer lounge. This kind of automotive advertising message delivered to a captive targeted audience in an auto dealership's facility to his existing customers has an experienced R.O.I. that can only increase as the quality of the content is improved."
"Another automotive advertising solution tied to P.O.P. is provided by a vendor client of AAOL - Argisitics, L.L.C. and their AutoTransaXion platform. Argistics has developed a dynamic interactive video wall supported by their AutoTransaXion application - a customer interaction platform - that can be placed in an auto dealership's service lounge or showroom offering informational videos linked directly to an expert sales or service advisor at the dealership. The process uses Argistics' proprietary two way video customer interaction platform integrated with the auto dealer's CRM and DMS to push and pull any information that the customer or the dealer needs to move towards a sale. The ability to promote sales and service specials within the dealership, or even to cross-sell various brands and models for a dealership that represents multiple franchises from one location linked to many others, is just one example of the new marketing capabilities presented by this method of P.O.P. merchandising."
"PrimeTyme, Inc. is yet another vendor/client of AAOL that has joined the P.O.P. revolution with their unique video panel. The panel is only 1/8" thick and it can be cut to any size or shape to display a crystal clear video signal with any content that can be delivered to a computer or T.V. screen. The obvious application for the content delivered by DealerSignage or the unique interactive information center provided by Argistics is the future of P.O.P. merchandising and the reason it has earned a place in any automotive advertising plan."
About Argistics, L.L.C.
Argistics LLC., is a leading developer of CIM software solutions to contact centers, BPO's, and retailers worldwide. Based in Marietta, GA, Argistics is the developer of web based solutions to assist companies in engaging their customers through video and chat technology and to help online customer's complete web based interactions.
About DealerKnows, Inc., DealerSignage, L.L.C. and PrimeTyme, Inc.
Gilbert Chavez, the CEO of DealerSignage,(DS), Joe Webb, the COO of DS and Keith Williams, the CTO and VP of DS joined forces to address the growing importance of point of purchase merchandizing for auto dealers' and the advantage of using digital signage to deliver timely and targeted automotive advertising messages to an auto dealer's current customers as well as drive by traffic. Joe Webb and Gilbert Chavez are also partnered in a related auto industry focused consulting firm, DealerKnows, Inc. DealerKnows is an independent automotive advertising consulting firm that is an affiliated office of Ad Agency Online, L.L.C.
Dealer Signage provides the software, hardware, content and consulting services to deliver a targeted marketing message in an auto dealership through televisions strategically placed in key locations throughout the dealership. The ability to cross-sell between sales and service with a custom dealer message delivered in an active border wrapped around a live T.V. broadcast allows a dealer to talk to their existing customers. Specialized hardware and software provided by select vendors allows Dealer Signage to use state of the art technology to customize not only the content but the method of delivery.
PrimeTyme, an approved vendor of Ad Agency Online, L.L.C. that was introduced to Dealer Signage, provides a proprietary video projection screen that can be placed on a showroom window, a wall or even as a free standing panel to allow the dealer to provide an interactive experience for customers visiting the showroom or even to pedestrian and drive by traffic outside the showroom. The digital billboard value of this application is obvious; however, the more unique ability to allow customers to actually touch the screen to interact with the message opens up a new world of opportunities. In addition to being able to answer questions to draw customers into the showroom the technology is able to track the people who stop to watch the screen with existing facial recognition software. The next generation of applications being developed promise to provide verifiable R.O.I. and extended marketing methods that will further enhance the value of the services provided by Dealer Signage.
About Philip Zelinger
Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a "Dealer Coach" is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station - WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including "How To Sell A Car - a Career Guide to The Automobile Industry," he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.
About AdAgencyOnline.Net and Ad Agency Online, L.L.C., (AAOL)
AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows including the "Lunch With Phil Discussing Automotive Advertising," "Lunch With Ralph Discussing Automotive Advertising" and "Automotive Advertising Experts." The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.
AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.
Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics - AutoTransaXion, SiSTeR Technologies - Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.
AdAgencyOnline.Net has interviewed a variety of respected automotive advertising experts including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors and Pat Ryan, Jr. from FirstLook.
For additional information on any of the vendors featured as preferred automotive advertising vendors on AdAgencyOnline.Net or reviewed on WAAOL go to http://AdAgencyOnline.Net or http://www.blogtalkradio.com/adagencyonline and download the related show. Automotive advertising agencies, auto dealers or automotive advertising vendors that wish to join AdAgencyOnline.Net or seek representation by Ad Agency Online, L.L.C. should contact Philip Zelinger directly at pzads@bellsouth.net or call him at 1-888-796-2228. To quote Philip, "Help is only a click away!"
Original Air Date: 7/1/2009 4:00 PM UTC
Original Air Date: 6/30/2009 4:00 PM UTC
Original Air Date: 6/29/2009 4:00 PM UTC
Date / Time: 6/28/2009 11:12 PM UTC
AdAgencyOnline.Net is an automotive advertising networking portal sponsored by Ad Agency Online, L.L.C., (AAOL). The automotive advertising site leverages the resources of a national network of independent automotive advertising agencies and automotive advertising vendors to benefit their auto dealer clients and share best practices with their affiliated automotive advertising agencies. Philip Zelinger, the President of AAOL and host of the blog talk radio station featured on AdAgencyOnline.Net - WAAOL, All Automotive Advertising News All The Time - will be interviewing Al Cantarella, the President of an affiliated automotive advertising agency of AAOL, Advertising Technologies, Inc., on "The Lunch With Phil Discussing Automotive Advertising" show. The show is scheduled to air live Monday, June 29th, 2009 between 12:00 Noon EST and 12:30 PM EST, however it can be downloaded as a podcast after the show by visiting www.blogtalkradio.com/adagencyonline .
The blog talk radio show will introduce a new email based community automotive advertising campaign hosted by CityTwist that is scheduled to begin its national launch on July 15th, 2009. The packaged marketing platform consists of a targeted 100,000 piece email blast sent to a 15 mile radius from the participating automobile dealerships. The proprietary list of opt in email addresses used for the email blast as well as the online distribution platform and creative is being provided by CityTwist, a preferred automotive advertising vendor featured on AdAgencyOnline.Net. The list is filtered by zip codes, relevant demographic and household information sourced from the Post Office to maximize the R.O.I. for the participating automobile dealerships. The fee per dealer is based on a 10,000 piece email blasts with their own sales or service offers but the price per email is based on the leveraged price earned by the 100,000 piece volume discount. At the time of this article the price has not been confirmed, however it is expected to represent a deep discount for participating auto dealers.
Added value for auto dealers participating in the "Community Sales Event" will be offered in the form of free promotions provided by some of the preferred automotive advertising vendors featured on AdAgencyOnline.Net that will be supporting the promotion. SiSTeR Technologies Video CarLot is an automated video production application that converts the still pictures on an auto dealer's website to video and then distributes them to selected third party advertisers as well as the search engines through their dedicated API with You Tube. Auto dealers participating in their local Community Sales Event will be invited to take advantage of SiSTeR Technologies "5/50 - No Car Left Behind" promotion that will convert 50 of their web site's vehicles into videos posted on their site. In addition, 5 of those videos will be pushed to You Tube with no contract obligation or fees. In addition, the packages will include a six month agreement with Argistics for the use of their customer interaction application - AutoTransaXion. The basic service included in the promotion provides a two way video chat program linked from the email blast connecting directly to the participating auto dealer's sales staff or BDC. The service will extend beyond the sales dates for the email blast and will serve as the ultimate conversion tool when installed onto the dealer's website. Finally, all participating auto dealerships will be invited to post their entire used car inventory on EveryCarListed.Com for no fees and no contract in accordance with their standard dealer agreement. This inventory based website is quickly growing into one of the most visited websites on the Internet and it boasts exposure for auto dealers on the WWW that they could not achieve on their own.
Philip Zelinger described the unique value of the Community Sales Event for his affiliated automotive advertising agencies, auto dealer clients and site visitors, "In today's troubled times everyone is looking for ways to do more with less. Ad Agency Online was formed to leverage the resources of the independent affiliated automotive advertising agencies that use our proprietary online communication / distribution system as the "ultimate outsourcing tool." AdAgencyOnline.Net took our leveraged and linked resources to the next level by inviting cutting edge automotive advertising vendors to join our online social networking community to further serve our affiliated automotive advertising agencies and auto dealer clients. The Community Sales event links four of our preferred automotive advertising vendor clients into one offering. CityTwist provides the distribution channel through their online "Do It Yourself" automated email application, Argistics provides an integrated conversion tool to increase sales and service opportunities, SiSTeR Technologies provides their video productions to reduce the bounce rate and increase conversions on the participating auto dealership's websites and EveryCarListed.Com extends the reach of the campaign by enhancing the dealer's presence on the WWW. It is a perfect example of "connecting the dots" of networked relationship and resources. Combine these technologies with the dollar leverage of a community sales event and you can't beat it!"
About Advertising Technologies
Advertising Technologies staff commands over 20 years of automotive and advertising experience. Based in Houston, Texas, they service their nationwide clients with one goal in mind... to increase showroom traffic while minimizing their advertising expenditure.
They deal in Direct Response advertising for their dealers via Infomercials, 30 second spots, a 24/7 live operator call center tied to a host of Auto Credit Hotlines and Vanity numbers such as 888-EasyLoan. Advertising Technologies believes that Direct Response, not general advertising, is the real gold standard. Direct response advertisers know "to the dollar" how effective their programs are and in today's struggling economy R.O.I. is king.
Advertising Technologies provides television production, radio production, newspaper layout and design, internet marketing, complete media research, media buying, sales training, on-hold messages, fixed operations marketing, billboard design and much more at an advertisers request. According to Al Cantarella, the President of Advertising Technologies, "Today's struggling economy suggests that businesses will increasingly demand results in cool, hard cash; and that means... Direct Response.
About AdAgencyOnline.Net and Ad Agency Online, L.L.C.
AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include "Lunch With Ralph Discussing Automotive Advertising" and "Automotive Advertising Experts." The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.
www.AdAgencyOnline.Net has interviewed a variety of respected automotive advertising experts including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Michael T. Fay and Owen G. Cone from Colliers Abood Wood-Fay Real Estate, (C.A.R.S.), Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors and Pat Ryan, Jr. from FirstLook.
For additional information on www.AdAgencyOnline.Net , to participate in the Community Sales Event in your area in your area or for information on any of the vendors featured on AdAgencyOnline.Net that will be discussed on the blog talk radio show with Philip Zelinger and Al Cantarella go to http://www.blogtalkradio.com/adagencyonline and download the show. Automotive advertising agencies, auto dealers or automotive advertising vendors that wish to join AdAgencyOnline.Net or seek representation by Ad Agency Online, L.L.C. should contact Philip Zelinger directly at pzads@bellsouth.net or call him at 1-888-796-2228. To quote Philip, "Help is only a click away!"
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