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As we hear from almost every author on the show once you have written your book and got it published, that is when the hard work starts, getting your name out there.. "communication".
Rick Polson, my guest on todays show has written a greta book thay\t will help you do just that.
"Making a Superstar Company” - gives new business owners a way to understand the different types of marketing and advertising vehicles available to them. It is written in a style where “you’re sharing a cup of coffee or meal” with the author while he tells you how these things work. There are many historic references and examples to give the reader an understanding of newspaper, radio, cable/TV and the Internet just to name a few.
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It's good to talk.