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Panel Discussion: How Do We Brand The Book Industry
by
AAMBC Radio
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in
Books
Airdate:
Sat, Sep 4, 2010 12:00AM UTC
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There needs to be more of a headline when it comes to black books in general. Think about it. Do consumers go out and seek these events, NO. Maybe concert tickets or stage plays or music fest but not book festivals. WHY??? Society doesnt brand us to be that important. We’re underated. So to help change the game and the outcome of these events, lets start branding our industry as a whole. Lets do TV commecials, billboards, street signs, radio ads. Magazine ads. ETC. Lets help society see we too are the top dog. Lets discuss this in a effort to help push our industry to the front line
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