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Got a great idea for a product but aren't sure how to start? Hear from industry experts on how successful ideas are incubated. Learn the steps to research, design and product development. Call with live questions or log in to BTR with your Q's. You can also pose Q's in advance: E-mail pcheung@ap.org or message @pcheung630 on Twitter. Guest Speaker:
Mike Peng, Human Factors Lead, IDEO. Peng is the Human Factors Lead out of IDEO's New York City office. His passion for understanding the hopes and desires of real people has helped teams design products, services and experiences that truly consider and complement the user. To keep IDEO Human Factors on the cutting edge, Mike has been experimenting with new methods of inspiration-gathering and storytelling that push the discipline further.
MODERATOR:
Paul Cheung, Interactives and Graphics Editor, Associated Press