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Cruising Through a School Zone? Not So Fast!

  • Broadcast in Parents



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With more than 55 million children returning to school, AAA reminds motorists to slow down in school zones and watch out for children. School zone speed limits are in place to save lives, says AAA. According to the AAA Foundation for Traffic Safety, a pedestrian struck by a vehicle traveling at a reduced school zone speed of 25 mph is nearly two-thirds more likely to survive the impact compared to a pedestrian struck by a vehicle traveling just 10 mph faster.

AAA's School's Open -- Drive Carefully campaign was launched in 1946 to help reduce the number of school-related pedestrian injuries and fatalities. In addition to slowing down, AAA offers advice for motorists to keep children safe as they navigate their way through school zones.

In addition to AAA's School's Open – Drive Carefully campaign, AAA has teamed up with Richard Scarry's Busytown Mysteries with characters like Lowly Worm offering tips on to help keep children safe.