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Wes Thoene PHD - AMA Marketing and Management May 30 2012

  • Broadcast in Education
MBA X Entrepreneursh

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There are three important aspects in running a small business.  The three M’s:  Access to MONEY; MANAGEMENT of limited resources;  and MARKETING products and services to the right customers.  This week we feature, Dr. Wesley Thoene, Associate Profess of Marketing and Management with the University of Rio Grande.

See 1 minute YouTube Promo:  ttp://youtu.be/LOnNwtSQexc

The Success of Marketing in Small Businesses is a result of effectively managing limited advertisement dollars and other resources.

Dr. Thoene will discuss:

            - The University of Rio Grande’s Student Resource - American Marketing Association

            - Marketing - A Key to Success in Small Businesses

            - Management Limited Advertisement Dollars

            - Steps in Making a Solid Market Plan

Dr. Wes Thoene has many practical steps in undertaking Marketing and Management of Small Businesses.  You will find his discussion and insights well worth your time.

For a complete listing, See All Guests:   http://www.blogtalkradio.com/a-patrick-dengel   

For a Complete listing, see all Past Pod-Casts on:  http://sbdc.osu.edu/pdonline/