Warren Ross, Small Business Marketing Consultant  

Today we are going to talk about how to get your customers involved in your small business. We all understand that our customers are the ones that really pay the bills. When we work for ourselves, it is our customers that in a sense are the boss. We would all like to find ways to appreciate our customers and do a better job with them.

Today we are going to talk about www.AzureDelivery.com and how they use a “customer of the month” program to do this. You can see an example by going to their web site, or tune into the program to discover more. You can also find out more about small business consulting by going to our web site www.WarrenRossConsulting.com.

Be creative and come up with a way to include your customers in your business. The more involved your customers are in your business the better and more enjoyable your business will become. Remember our customers pay the bills, so the more customers we have and the more business they give us the more successful our business will become.

To your success,

Warren Ross
Warren@WarrenRossConsulting.com

We are going to talk about the basics of customer service. Most businesses focus on what they want and not on what their customers really want. Today we will talk about the difference again using natural organic bulk food delivery business www.AzureDelivery.com

Today we are going to talk about the basics of customer service. Most businesses focus on what they want and not on what their customers really want. Today we will talk about the difference again using Darrell's natural organic bulk food delivery business www.AzureDelivery.com as our example.

What is customer service?

1.    Customer service is learning what your paying customers really want and giving it to them.  IT IS NOT doing what you think your customers want.
2.    Customer service is listening to your customers. IT IS NOT guessing what your customer’s want.
3.    Think like a customer when you establish your customer service policies and procedures. DO NOT LOOK AT EVERYTHING ONLY FROM THE OWNER’S PERSPECTIVE.
4.    Customer Service is a very pro-active business solving activity. It is not a putting out fires mentality.
5.    Customer Service success or failure should be measured by number of customer referrals, and number of repeat customers, not by customer complaints or how you feel you are doing.

We will be looking at examples of how to practically apply these lessons in customer service with examples from the organic & natural bulk foods & related products delivery business that Darrell operates in Utah and South Idaho www.AzureDelivery.com. If you have questions about this business you can go to their website, or you may contact me at www.WarrenRossConsulting.com. 

To your success,

Warren Ross
Warren@WarrenRossConsulting.com

Today we will be talking about the current economic conditions and how a small business can work through them. We will be discussing this by using AzureDelivery.com as an example.

Today we are back and we will be talking about how to deal with a small business that is dealing with a change in the economy that effects their business. This can happen in good times as well as bad times. What seems to happen is that when you customer’s buying habits change, many small businesses do not change and they then go out of business blaming the economy, or Wal*Mart, or whatever they feel changed their customer’s busing patterns.

So what can a small business do to overcome a buying habit change that happens to their business?

1.    Pay attention! The first thing that happens to many small business owners is they don’t see it coming and so don’t have time to react. In our example, of www.AzureDelivery.com we have noticed that the per invoice purchase has been dropping, so now you have to become very proactive in increasing the number of invoices.
2.    Think outside the box to come up with ways to change your business to meet the new buying patterns of your customers.
3.    Now that your customers want something different. Find out what it is and give it to them.
4.    Look for new revenue streams for your business. Find new ways to attract customers or re-invent your business to meet the new demands. In our example, www.AzureDelivery.com is now doing localized google adwords campaigns with a separate landing page, www.AzureDelivery.com/free-catalog.html to “re-invent” the customer acquisition process and change to the customer’s new buying patterns.

Join us with your questions and enjoy the natural organic foods delivery business,  www.AzureDelivery.com , example and learn how to deal with today’s new economic environment in your small business.

To your success,

Warren Ross
Warren@WarrenRossConsulting.com

We will have Darrell on the show again fresh from his trip to Baltimore where he has been attending a small business marketing seminar this weekend. We will learn why some small businesses never seem to benefit from the seminars they attend and others seem to turn what they learn into gold.