John Havens talks about the book Tactical Transparency

Today, Im speaking with John Havens.Vice President of business development for BlogTalkRadio.com about his book Tactical Transparency, co authored with Shel Holtz, being published in November by Wiley and Sons. The book provides a methodology that will help organizations create their own unique plans to bring greater authenticity to their companies and brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, Shel and John provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organizations competitive in the twenty-first century. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to their customers and employees. They also identify aspects of blog/new media “netiquette”—an important but often misunderstood part of engaging in transparency.