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Nicolette Tallmadge

http://www.craftedweb.com


Country: United States

Language: English

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Comments

Queen Goddess Uokes

Queen Goddess Uokes

best to your business

Expand Your World

Expand Your World

I raslly love your show. I would love to have you as a guest on mine. 918 694-8330

15 Minute Craft Website Tips  

My name is Nicolette Tallmadge, I currently run my own hand crafted jewelry design business. I’ve been designing and selling jewelry for over 11 years. I got the idea about The Crafted Webmaster when I was working as a full time and freelance web designer. I created my first site in 1996 by learning HTML in a magazine and used that experience to get a job designing web sites for a living. While designing sites full time and on a freelance basis, I was also designing and selling my own handmade jewelry and used my web experience to promote myself online. During that time I helped many of my fellow artisans with setting up their own web sites and with advice on how to promote their business on the web. I now run my jewelry business full time and I’ve built The Crafted Webmaster so I can provide information to other fellow artists and craftsmen so they can learn how to promote their work on the Internet.

  • On Demand Episodes

    Original Air Date:

    What's SEO and Why You Need It for Your Art Website

    SEO or search engine optimization is one of those important things that many artists tend to ignore because it seems like it either too difficult to do or doesn't work. But if you ignore the importance of making your website or blog attractive to search engines, you're missing out on potential customers for your art. On today's episode, I'll talk about why it's important to make your website more attractive to search engines and a couple of tips on how to do it.

  • Original Air Date:

    5 Ways to Make Money Without Selling Your Artwork

    When most artists think about making money with their art, they mainly think about direct sales....you make a piece of art and you sell it to a customer. But there are number of different ways to make money in addition to selling your artwork. And these alternate streams of income can help supplement your bottom line. In this episode, I'm going to talk about 5 alternate ways to make money without directly selling your art.

  • Original Air Date:

    Social Networking Tips for Artists: Making it Work

    If you're an artist trying to promote your artwork or sell your artwork online, you've probably heard of social networking sites like Facebook, Myspace, and Twitter. Perhaps you've already dipped your toe into the social networking waters. But is it working the way you're expecting? Is it getting you results or does it feel like a waste of time? Social networking can greatly benefit your marketing efforts IF you take the right approach. On this episode, I'll give you some tips that you can use right away that can help you successfully marketing your art through social networking.

  • Date / Time:

    How to Balance Marketing Your Art Website with Creating Your Art [Show Notes]

    Simply building your art website is only the beginning of marketing yourself online. You also need to promote your website if you want it to work as an effective marketing tool. But, if you're a working artist or an artist that also holds down another job, how are you going to keep with the marketing part of your website AND creating your art? In this episode, I'll discuss ways you can keep up with both creating your art and marketing it on your website.

    1. Understand that promoting your website is a long term task
    • traffic doesn't arrive by magic
    • you have to market and promote regularly and often to keep a steady flow of traffic

    2. Make marketing your website a part of your overall marketing plan
    • remember, your website and online marketing is a tool in your marketing arsenal, not a • separate part of your marketing plan
    • combine your offline marketing efforts with your online marketing whenever possible

    3. Plan ahead
    • create a marketing schedule
    • make sure your plans covers slow periods as well as holidays
    • build scheduled times during the day to market online and scheduled times to be in your studio

    4. Don't try too many things at once
    • pick a couple techniques at a time and master them
    • don't chase after the shiny new "thing"
    • constantly test and measure your results, modify or drop the things that don't work
    • add new techniques after you have your current ones set

    5. Don't let your computer become a time sink

    • group related tasks together and get them done at the same time
    • use tools to help you accomplish things faster
    • have a plan or a task list before you sit down at the computer
    • stick to your schedule

    6. Get help if you need it

    • outsource the tasks that you aren't good at or don't like
    • enlist the help of tech savvy friends, family members
    • hire professional help when needed

    If you need more information on how to hire and work with a great web designer, as well as information on how to interview a web designer, how to avoid a bad designer, and how save money and time managing your web project, you get more information at www.howtohireawebdesigner.com

  • Original Air Date:

    How to Balance Marketing Your Art Website with Creating Your Art

    Simply building your art website is only the beginning of marketing yourself online. You also need to promote your website if you want it to work as an effective marketing tool. But, if you're a working artist or an artist that also holds down another job, how are you going to keep with the marketing part of your website AND creating your art? In this episode, I'll discuss ways you can keep up with both creating your art and marketing it on your website.

  • Date / Time:

    How to Shoot Photos of Your Artwork That Sells [Show Notes]

    Having fantastic images of your artwork on your art website is an absolute must if you want to successfully promote and sell your artwork. So how do you ensure that photos of your handmade items are actually encouraging sales? Here are some tips on how you can create great images of your artwork that makes your customers reach for their credit cards.

    1. Get the lighting right

    • use natural light when possible (early morning and late afternoon is best)
    • avoid directing lighting...this creates shadows and glare
    • use a light tent when shooting objects to eliminate glare

    2. Know the difference between "jury" images and "advertising" imagery

    • jury images focus on the technical aspects of the work and you as the artist
    • advertising images focuses on the customers wants, desires, and needs
    • magazines like O Magazine, Dwell, Martha Stewart are masters at depicting "lifestyle" in with their product shots.

    3. Style up your images

    • check out websites like Artfire and Etsy. Look at the top sellers. They typically have fabulously styled photos.
    • if your art is wearable, use dress forms or live models
    • use props to emphasize your work...but don't let them distract from it

    4. Get a variety of angles

    • shoot wide angles and closeup images
    • show your artwork in action if possible

    5. Make sure you have the essential equipment

    • digital camera (be sure to read the manual thoroughly!)
    • tripod
    • light tent
    • lights (desk lamps and other home lights will do the trick)
    • props (backgrounds, cloths,)
    • image editing software (Photoshop, Photoshop Elements, GIMP)

    6. Consider hiring help if you need it


    • find someone familiar with advertising photography or someone familiar with photographing artwork
    • explain what you want to accomplish. Remember, you want "advertising" photos...not "jury" photos

  • Original Air Date:

    How to Shoot Images of Your Artwork That Sells

    Having fantastic images of your artwork on your art website is an absolute must if you want to successfully promote and sell your artwork. So how do you ensure that photos of your handmade items are actually encouraging sales? Here are some tips on how you can create great images of your artwork that makes your customers reach for their credit cards.

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