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Queen Goddess Uokes
5/19/2009 10:17 AM UTC
best to your business
Presenting Art
8/1/2008 3:02 AM UTC
I raslly love your show. I would love to have you as a guest on mine. 918 694-8330
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My name is Nicolette Tallmadge, I currently run my own hand crafted jewelry design business. I’ve been designing and selling jewelry for over 11 years. I got the idea about The Crafted Webmaster when I was working as a full time and freelance web designer. I created my first site in 1996 by learning HTML in a magazine and used that experience to get a job designing web sites for a living. While designing sites full time and on a freelance basis, I was also designing and selling my own handmade jewelry and used my web experience to promote myself online. During that time I helped many of my fellow artisans with setting up their own web sites and with advice on how to promote their business on the web. I now run my jewelry business full time and I’ve built The Crafted Webmaster so I can provide information to other fellow artists and craftsmen so they can learn how to promote their work on the Internet.
Date / Time: 5/19/2009 11:55 PM UTC
Last week I discussed a number of different ways that Twitter can help you promote your art or craft business. This week, I'll talk about 5 easy ways to increase your followers. 1. Find interesting people to follow • People mostly follow those who follow you • You'll get better followers if the people you choose to follow are interesting themselves • Follow your follower's followers. Birds of a feather often flock together 2. Have a good profile • People often judge if they are going to follow you by your profile • Customize your avatar • Be sure to include your interests in your bio and fill out your location • Don't forget your website address! 3. Join in conversations • Answer direct tweets and replies • Start a conversation yourself • Ask for information or opinions 4. Make it easy to follow you • Put a Twitter widget on your blog and/or website • Tell everyone about your Twitter profile • Keep your updates public 5. Tweet regularly • People judge whether to follow you by the updates you post • Be interesting and useful • Don't make everything about you
If you're interested in how you can use Twitter to market yourself and your business, join my on my public teleseminar, "How to Use Twitter to Get More Traffic, More Subscribers, and More Customers ". Learn how to use Twitter for promotion, sales, and information gathering as well as useful tools and tips. Click here for more information.
Original Air Date: 5/19/2009 11:30 PM UTC
Last week I discussed a number of different ways that Twitter can help you promote your art or craft business. This week, I'll talk about 5 easy ways to increase your followers.
Date / Time: 5/19/2009 1:27 AM UTC
Everyone has heard of Twitter. Perhaps you're already on Twitter. But did you know that Twitter is also a great business tool for your site? In this episode, I'll show you 5 ways how. 1. Use Twitter to get potential customers • Be focused in your goals • Make yourself interesting • Interact with your followers 2. Use Twitter to get people to visit your website • Link to your website in your profile • Tweet about sales, promotions, new products, and news • Balance your promotional tweets with personal and informational tweets 3. Use Twitter to gather information • Follow people in the industry • Ask your followers questions • Survey your followers 4. Use Twitter to promote an event or cause • Create a Twitter account for your event • Encourage participants and attendees to tweet about it • Create a hashtag to make your event searchable on Twitter search (#name of your event here) 5. Use Twitter as a customer service tool • Encourage customers to follow you on Twitter • Encourage your customers to direct message you • Use Twitter as an emergency contact method
Want more information on how you can use Twitter? I have a FREE PDF Guide on the basics of Twitter, Twitter etiquette, how to get followers, and Twitter tools. Plus, there are some great video tips on how to effectively use Twitter...all for FREE. Get your guide here.
Date / Time: 5/19/2009 1:23 AM UTC
Are sales slow on your online store? Do they exist at all? In this episode, I discuss 7 reasons why your sales on your web store aren't what they could be. 1. Your website design stinks • Navigation is too confusing • Site looks "too handmade" • There are few "buy" indicators 2. Your website copy stinks • There's little or no product information (size, weight, materials, etc) • Your copy doesn't give reasons to buy • Your copy doesn't ask for the sale 3. Your products section stinks • Product images are bad (fuzzy, improperly lit, not presented well) • You don't offer a variety of product images (no closeups, no "in use" shots) • Your product line is incoherent (too many products, too many different products, or products trying to appeal to too many different markets) 4. Your sales process stinks • You don't have a sales process • You ask for the sale too soon • You don't ask for the sale at all 5. Your web traffic stinks • You don't get enough traffic • You don't get the right type of traffic • You don't know what to do with the traffic once you get it. 6. Your promotion and marketing stinks • You don't actively promote or market your store • You're promoting or marketing ineffectively • You don't give people a clear reason to buy 7. Your customer service stinks • You don't give your customers more than one way to contact you • Your website don't put your customers at ease • You don't offer "customer-friendly" services (gift wrapping, shipping options, etc)
This list is part of a seven-part article series on "7 Reasons Why Your Online Sales Stink" I'm doing in my weekly newsletter, "The Crafted Webmaster". If you want to get more information on these online sales killers and how you can avoid them and improve your website sales, sign up for my FREE weekly newsletter here.
Date / Time: 5/19/2009 1:03 AM UTC
What's THE most important thing that your website must do? • Showcase your best art? Nope.... • Get ranked on Google? Nope.... • Sell your work? Definitely important...but nope. What can possibly be more important than getting people to buy your work? You must use your website to help build THE LIST • People may not buy the first time they visit your website • Once they leave, they probably won't come back...no matter how much they like your work. • It's critical that you collect the names and email address of as many people that visit your website as possible so that you can contact them after they leave your website. Don't use Outlook to manage your list • Mail programs like Outlook or Apple Mail aren't built to manage an email list of any significant size. You'll simply waste your time, effort, and possibly lose subscribers. • Don't scrimp on the expense of getting a list management service to help you maintain your mailing list. Most services start around $10 per month. Make signing up easy • Put your sign up on every single page of your website. You don't need to make people look if they want to join your mailing list. Make sure that your sign up is easy to spot and toward the top of the page. • Don't ask for a ton of information. Just starting off with a name and email address is just fine. If you need more information, either get it from your subscribers after they get to know you or provide a really good reason why you need that information. • Provide a privacy policy. Give people the reassurance that signing up for your list is not the gateway to spam. Give incentives and benefits of joining • People will join your list if you provide them with reasons why it's worth their while. They're not going to sign up to be nice. You have to give them some real value • Give extra incentives. A newsletter isn't incentive enough. Provide coupons, advance information, free gifts...anything that your customers will find valuable. Mention your list everywhere • Place your sign up form on your blog if possible • Add a link to your list in your email signature • Tell everyone you have a list and ask them to join If you've liked the tips you've read in these show notes and heard on show and want more information on how to shoot, edit, and post your video online, get a FREE copy of my article series "How to Plan and Start a Great Email Newsletter".
Date / Time: 5/19/2009 12:51 AM UTC
Video has hit the web in a really big way. Here are some tips that can help you harness the power of video for your website:
You don't need a long or complex video
Some of the best video for your site are short ones made with simple tools and simple editing. Don't think you need a big fancy camera, expensive editing software, or a production company to start your video. Just grab a simple video camera and some lights and start shooting!
Art + Video= Perfect Mix
The public loves to see artists and crafters in action. Give them what they want by making videos of:
Videos are great for SEO
You can use video to help increase online sales
Distribute your video
If you've liked the tips you've read in these show notes and heard on show and want more information on how to shoot, edit, and post your video online, get a FREE copy of my article series "How to Use Video to Promote Your Art Website".
Original Air Date: 5/14/2009 11:30 PM UTC
Everyone has heard of Twitter. Perhaps you're already on Twitter. But did you know that Twitter is also a great business tool for your site? In this episode, I'll show you 5 ways how.
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