Will They Stay or Will They Go Episode 2: The Rise of the Blogosphere - Now What?

The Blogosphere as we know it today began its rise to fame in the late nineties thanks to quirky online personal diaries by students and other early Internet pioneers. By 2004, blogs had become part of mainstream culture with thousands of personal to professional editorial commentaries across multitudes of interests – including insider tales from large brands. Some brands became breakthrough stars through their adoption and use of blogs, while others stumbled and fell hard with a thump heard clear across the blogosphere. My guest, Sherry Heyl of Concept Hub (@sherryheyl), and I will discuss our observations of brands that pioneered the blogosphere as well as those just starting to blog in what is fast becoming a mainstream social media world. We’ll also share some practical tips on how marketers should approach their engagement of today’s blogosphere.