Know Me Like Me Follow Me: Your Business and Social Media

If you think simply having a presence in social media will help you grow your business, you are wrong. Online networks are the new model for creating connections, so you'd better start by ditching your old ways of thinking. Being online is not about the technology - it is about the people. Technology is just the enabler. Forming deep relationships and being part of a community where you get out what you put in, lies at the heart of understanding this developing medium. In the new book "Know Me, Like Me, Follow Me," Ecademy founders Penny and Thomas Power take you on a journey into the online business world. A world in which Ecademy having started out on the shared belief that there must be a better way for business people to meet, connect and help one another solve problems and expand their businesses, has today grown to a membership of more than a quarter of a million, spanning over 200 countries. Know Me, Like Me, Follow Me will refresh your thinking and help you truly understand the business opportunities that exist within social media, and how best to exploit them. Whether you are a multinational or an owner-manager, developing your online brand in the right way is key to making the most of the new business environment. And for this reason alone, today's show promises to be equally refreshing and insightful with the lines being opened to caller questions and comments.