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Country: United States
Language: English
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stillone
12/28/2007 11:19 AM UTC
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12/25/2007 1:16 PM UTC
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Interviews of leaders and innovators in pharmaceutical marketing.
John Mack
Date / Time: 4/8/2009 5:30 PM UTC
Category: Business
An ePharma Pioneer Club roundtable discussion on what it's going to take to enable pharmaceutical marketers to engage in social networks without fear of adverse event reporting and other regulatory, corporate, and cultural roadblocks.
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Original Air Date: 6/24/2009 6:00 PM UTC
An ePharma Pioneer Club members-only discussion of the first-ever pharma branded Tweet. What can we learn from this? Is it a good model for other brands to follow?
Original Air Date: 6/23/2009 6:00 PM UTC
Lawrence Sherman, FACME, CCMEP, President and CEO of The Physicians Academy for Clinical and Management Excellence, talks about research he conducted on the use of humor in physician continuing medical education.
Original Air Date: 6/16/2009 6:00 PM UTC
A conversation with Judith von Gordon and John Pugh, external communications executives at Boehringer Ingelheim, about their use of Twitter and other social media networks.
Original Air Date: 5/28/2009 5:00 PM UTC
Daniel Reda, co-founder of CureTogether.com, will talk about this new social network that helps people anonymously track and compare health data, to better understand their bodies, make more informed treatment decisions and contribute data to research.
Original Air Date: 5/26/2009 6:00 PM UTC
Arnold Friede, Counsel to the law firm McDermott Will & Emery LLP, talks about organizing a collective response from representatives of the pharma industry to FDA's recent enforcement initiative on the use of sponsored links in search ads and more generally, on FDA's overall approach to regulating social media and the Internet.
Original Air Date: 5/21/2009 6:00 PM UTC
What is life like after pharma? I asked that question in January, 2009 after more drug industry layoffs made the news. In this podcast, I talk with Marc "Douglas," one of the founders of After Pharma, an online resource and community for those seeking opportunities beyond the pharmaceutical industry.
Original Air Date: 5/12/2009 6:00 PM UTC
Everyone is talking about the role of new and social media in helping pharma educate physicians and patients. Show guest, Paul Vogelzang, who is the producer of the wildly popular show, MommyCast, has helped usher branded and non-branded content sponsorships to the vast online mom audience, making MommyCast a viable forum for pharmaceutical enterprises to connect with key stakeholders.
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