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John Gerzema is Chief Insights Officer for Young & Rubicam Group. One of the early founders of account planning in American advertising, John has guided brand strategies to global business and creative acclaim. Previously, John ran Fallon's international network and founded offices in Tokyo, Singapore, Hong Kong, and Sao Paulo. He holds a master’s degree in integrated marketing from the Medill School of Journalism at Northwestern University and a B.S. in marketing from The Ohio State University.
Biznik Live
11/6/2008 6:42 PM UTC
Great ideas John -thank you. Too bad this was morning after election day as we didn't get as many live listeners. But I'll continue to promote it. Cheers, Leif
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