Bentonville/Bella Vista Chamber of Commerce  

In-store is the last great untamed frontier in the retail environment. What happens inside the store in terms of execution is largely unmeasured or ineffectively measured through a number of proxy measurements. We will prove this and then demonstrate a simple, accurate, indisputable method for taming this environment, improving execution and selling more product. 1) Long time execution challenges continue -Industry proof -Walmart proof 2) The challenges are likely to increase, particularly at Wal-Mart* -Changes and likely consequences of those changes 3) To measure is to manage -Roles and responsibilities -Managing the execution of the plan -Managing the plan -Interpreting the results 4) An approach -Adding value to your partnership through improved compliance -Adding to your bottom line through improved compliance Speaker: Mike Spindler Mike has been an innovative and successful leader in the Market Research, CPG Information, Product Information, and E-Commerce businesses for over 25 years. He has worked with entrepreneurial organizations to prioritize, scale, and build their potential and influence in the marketplace. He held senior executive, marketing, sales, and development responsibilities at A.C. Nielsen, efficient market services, Gladson and MyWebGrocer. ShelfSnapTM is the next great leap in merchandising as it gives practitioners execution transparency that has never been available. This service alone fulfills all 5 Industry defined merchandising measurement requirements: it is accessible, timely, reproducible, generally undistorted and inexpensive. Mike is often quoted and a frequent speaker/participant in Industry associations and events.

Sherry Smith from Triad Digital, the presenting sponsor for the Champion speaker series - Walmart’s Online Media Program: Online, On-Target and On-Brand, will recap the event that was held on May 13th. Topics will include: 1. Walmart.com Insights (demographics and other meaningful data points and statistics) 2. Walmart.com Content and Online Media Offerings 3. Measuring Success 4. Future Developments

Nancy Desler, Marketing and Creative Design Director for the BBV Chamber is the event coordinator for the NWA Green expo and will share information about the event. The Green Expo features over 70 exhibitor booths along with several nationally recognized keynote speakers. Some of the events included are • Events for the kids on Saturday, including an appearance from Rock U Mentally, The Mad Science team and plenty of hands-on experiences. • Examples of renewable energy, solar and geothermal. • The latest eco-friendly vehicles. • Free educational workshops on Saturday, including gardening, recycling, rain barrels, rain gardens and composting. • The American Red Cross blood drive. • A chance to win a Bosch energy-efficient stainless steel dishwasher.

Member is featured. War Eagle Mill is proud to produce meals and flours from organic whole grains, ground daily the old- fashioned way, by our water powered millstone. Arts and Crafts fair will be held at War Eagle Mill on May 1, 2, 3. Country is the tradition as juried craftsmen from around the country descend on War Eagle for one of the largest arts and crafts fairs in North America.