http://adage.com/article?article_id=137129

AT&T Needs to Raise the Bar

With Its Exclusivity Window for IPhone Fast Closing, Carrier Must Fix Service Woes

By Rita Chang
Published: June 08, 2009

SAN FRANCISCO (AdAge.com) -- Joe Wilson, a part-time comedian in Los Angeles, has mostly given up on his iPhone for making calls because he can't get decent reception on the network of AT&T, its exclusive U.S. carrier. After wrangling unsuccessfully with a service rep to raise his allowance for text messages -- on which he relies heavily because voice doesn't work -- Mr. Wilson's resentment toward his carrier has only multiplied.

Despite that, Mr. Wilson is staying with AT&T, because he doesn't want to part with his iPhone. The moment the Apple phone becomes available at another carrier, however, Mr. Wilson said he'll ditch AT&T "faster than [Apple CEO] Steve Jobs chooses a black turtleneck." .....