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We look back at the London Games with Sports Business Journal sports media reporter John Ourand as well as which Olympic athletes are most marketable post Olympics with Brand Affinity Technologies CEO Ryan Steelberg. We talk Andrew Luck's decision to table endorsement deals as well as the NFL officials dispute with Jason Cole of Yahoo! Sports. Sam Amick of Sports Illustrated stops by to discuss the Los Angeles Lakers acquisition of Dwight Howard and the potential that this was the last Olympics with NBA players.