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Sports Business Radio: US Open Recap, NBA Commissioner and Coca-Cola CMO

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Sports Business Radio focuses on the issues and people directly impacting the world of sports business. This week Brian Berger covers the U.S. Open recap, FIFA World Cup and NBA Finals TV ratings. Looking back on recent conversations on SBR with NBA Commissioner David Stern and Coca-Cola North America CMO Bea Perez. Guests on the show offering an insider's perspective include pro sports league executives and team owners from the NBA, MLB, NFL and other leagues; player agents; NCAA administrators, sports apparel company reps, ad agency executives, media executives and athletes.

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