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ADVERTISING AND DOMESTIC VIOLENCE EDUCATION. WHAT'S EFFECTIVE?

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3 Women 3 Ways

3 Women 3 Ways

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You’ve seen the ads- a bruised and bloodied woman looks plaintively at the camera. Or a movie star plays the role of a battered woman being degraded and beaten. Or even a picture of a cemetery and mourners. All the images and audio are designed to let the watcher understand the seriousness of domestic violence. The ads can be shocking, even gut-wrenching. But what do those ads really do to help victims of domestic violence? Is the image being conveyed effective in either educating the public, or helping the victims? All good questions, and one academic has done studies to find out.

Courtney Welton-Mitchell is the director of the Humanitarian Assistance Applied Research Group at the University of Denver. She earned her Ph.D. in Social Psychology in 2012, holds two M.A. degrees, in social psychology and mental health counseling, and is a licensed clinician
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She will join us Saturday to talk about what her research showed when it comes to effective messages about DV. What is the message ads give about DV, what outcomes do the current approaches have, and is there a better way to educate, protect, and fund raise to help abused women?

Join us Saturday at 11 am Pacific Time to learn more about violence advertising messages and effects.

Call-in with your comments to (646) 378-0430.

And if you miss the live program, you can go to the website and listen to all our archived programs whenever you like. http://www.blogtalk

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