Selling Without Appearing to Sell (SWAS): The Background

This is a short background on how our company developed the Selling Without Appearing to Sell or SWAS sales system.

SWAS removes the anxiety and frustration both salespeople and prospects experience because salespeople rarely use a proven, consistent way to interview prospects.

SWAS is not a presentation style method to sell to consumers. SWAS utilizes a question-based format to help consumers explain their current situation to salespeople. When consumers provide information about their current situations, consumers will usually make decisions to solve their own challenges using salespeople's products and services.

SWAS was developed by our company after working with a Silicon Valley engineer who sold his stocks at his company to open a San Francisco long-term care insurance agency.

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We hope you enjoy the podcast.

Clarence Nappier, CEO