Working at a brokerage as an agent is not the same as working as an employee at an employer. But, it sure seems like the broker is, by default, responsible for establishing a good policies and procedures and a positive office culture as if the broker is an employer.
What is not a business?
Obviously, if the brokerage is not profitable, there will be no business.
Often, the overlooked business areas determining profitability are: productivity, agent retention and growth.
If agents are not closing transactions, the brokerage is not productive.
If agent turnover is high, the brokerage is losing significant revenue. It's interesting, though, some brokerages can still be very profitable even with high turnover.
Read our latest blog post.
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