Our Terms of Use and Privacy Policy have changed. We think you'll like them better this way.

Why Insurance Managers and Real Estate Brokers Should Offer Sales Training

  • Broadcast in Marketing
Rick Nappier CEO

Rick Nappier CEO


Follow This Show

If you liked this show, you should follow Rick Nappier CEO.

This show is going to sting a little. I know too many insurance agents and Realtors who are going broke because they are relying on digital marketing tools to do the work of identifying prospects.

I know of only three insurance companies offering formal sales training to independent agents. I have not yet identified one real estate agency that provides formal sales training to Realtor.

That's both good and bad.

The bad news is there are hundreds of thousands salespersons using trial and error methods to generate business.

The good news is opportunity is unlimited for insurance managers and real estate brokers to capture market share by hiring agents and training how to sell.

Most people listening to this show think I talking about discussing insurance products, completing real estate paperwork or showing homes to buyers. Not true. There is an entirely other side of the sales activity.

The other good news is insurance owners and brokers have the most to gain by unleashing the power of sales training so agents can generate more commissions to owners.