How often have you had the best product with the best price and did not close?
How often do you lose a real estate transaction to another broker and wondered why?
How often does your new dental patient who needed a $4,000 procedure ultimately say "no" or "not right now" when it seemed like you were going to perform the procedure?
How often does your insurance prospect listen to your every word and ends not buying because of words you used in your prospect interview? But you reviewed everything you said and now you are trying to figure out what went wrong.
And you worked so hard to get the prospect to this final stage...and the prospect says "no".
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