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The 5 Most Important Things to Know in Selling

  • Broadcast in Marketing
Rick Nappier CEO

Rick Nappier CEO


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Listeners, I can’t tell you how important it is to know and master these 5 topics. Every day, I see errors, omissions, blunders, and missed opportunities in salespersons’ sales processes.

Last week, I saw 20 real estate agents from a top Sacramento broker just walk pass 50 potential buyers or sellers without saying a word.

I know hundreds of financial services specialists who blow out their potential clients and lose business because they don’t understand the following:

  1. What a business is
  2. How to contact people…the SWAS way
  3. How to set appointments…the SWAS way.
  4. How to listen and provide solutions…the SWAS way.
  5. How to close a deal…the SWAS way.

And here’s the thing…

Understanding what business is about is paramount in moving to contacting, setting appointments, listening and closing deals.

Visit me on the web at www.swasworks.com. I’m also on LinkedIn under Rick Nappier.