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A strategic approach to online marketing and branding.

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Apartment Marketing Gone Digital: Episode 72 Love 'em or hate 'em, online ratings and reviews aren't going anywhere. But how much do they matter? Are great reviews good for leasing? What are prospective residents looking for when... more
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Apartment Marketing Gone Digital: Episode 71 This week, the group discusses Google's latest foray into social media, called Google+. We'll look at each of the key features introduced so far (Circles, Hangouts and Sparks), how... more
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Apartment Marketing Gone Digital: Episode 70 This week, field reporter Duncan Alney gives use the scoop on the latest Facebook marketing trends coming out of last week's AllFacebook AF Expo, including promotions, EdgeRank,... more
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Apartment Marketing Gone Digital: Episode 69 In this week's episode, the group discusses the latest online marketing trends coming out of the 2011 NAA Education Conference. What's new? What's hot? Which vendors stood out? We... more
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Apartment Marketing Gone Digital: Episode 68 In this week's episode, the group discusses how to integrate social media and other online marketing tactics with your existing marketing efforts, how to determine what is working (and... more
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Apartment Marketing Gone Digital: Episode 67 In this week's episode, the group discusses how to use a content management to create a more flexible, more useful website and blog, and how social media and search engine optimization... more
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Apartment Marketing Gone Digital: Episode 66 In this week's episode, the group discusses how to measure success online, including the metrics that matter most (and those that don't) related to website traffic, social media, online leasing,... more
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Apartment Marketing Gone Digital: Episode 65 Fresh off the Apartment Internet Marketing Conference, the group discusses the latest trends and key takeaways from the event, including social media, online leasing, measuring success and... more
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Apartment Marketing Gone Digital: Episode 64 Optimized for search, personalized through social media, video, online leasing ... there are a lot of options when it comes to features to add to your property website. This week,... more
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Apartment Marketing Gone Digital: Episode 63 Too often, social media sites are considered for their effectiveness as marketing tools, while the benefits to other business functions are overlooked. On this week's episode,we discuss how sites... more
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