Beyond Likes and Followers: More on Marketing Metrics

Last week's show started the conversation about social media marketing metrics that matter, and we pick up the discussion for this week's episode. What metrics should you track to ensure your online marketing is heading in the right direction? The group covers this and more in this week's exchange.

Want to join the discussion? Have a question? Submit your comment or question by sending a tweet ... just include the tag #30lines.

Apartment Marketing Gone Digital features Duncan Alney, Justin Dunckel, Mark Juleen, Jonathan Saar, Bill Szczytko and Mike Whaling.