Social Media Metrics That Matter (With Sarah Greenough)

Your property is active on Facebook, you're tweeting with the locals, you're sharing photos on Instagram and videos on YouTube ... but how do you know if your social media program is working for you or not? This week, we're joined by special guest Sarah Greenough from Princeton Properties to help us determine which social media metrics matter most to apartment marketers.

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Apartment Marketing Gone Digital features Duncan Alney, Justin Dunckel, Mark Juleen, Jonathan Saar, Bill Szczytko and Mike Whaling.