Frank Bosson will discuss one of the most confusing issues facing small business leaders today; “planning and executing my own online strategy”. Every week we meet with small business leaders who face this identical yet specifically unique and daunting dilemma. No matter what your company does and no matter how many other companies do something similar to what you do, there is a singular quality – maybe many- that separates you from everyone else in the market.
Before you can talk about those things that make you so different in your market, you have to decide how you are going to structure your online presence. This is so much more than creating a website and linking your site to a couple of poorly conceived Social Media pages. This is about knowing and defining your market as it exists and where it resides online, then building a strategy around connecting to those buyers and having them connect back to you in return.
Tonight we will cover the processes you can do on your own to help you define your market
· Where do you find relevant market information?
· How do you decipher the information and have it make sense in the form of a sales and marketing strategy?
· How much of this can be done without cost?
· How does market information impact your website? Your Social Media?’
· How do I express those things that make me unique?
These and other questions we will field from our audience will make this evening’s conversation one that every small business leader should listen in to. Join us to share your success or listen in for solutions to today's problems.
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