Study your target audience. What fashion are they into, what problems do they have, what do they love to do, what makes them happy, etc.. The more you know about them, the better you can make your music.
DO NOT jump from audience to audience. This will hurt your brand and make becoming successful harder. If after a while, you feel that this audience is not a good audience for your goals. Rebrand yourself and music, then go after a different audience.
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